In 2005, Jo won the Responsible Travel award for “Outstanding Personal Contribution”. Jo and Robin Pope of Robin Pope Safaris in South Luangwa, run an excellent safari company which is rightly seen by many to be one of the best in Zambia. They also ensure that their staff are well-trained, back local schools and clinics, and have helped set up a local village tourism initiative (Kawaza Village).
Future plans include helping get a secondary school going. Jo and Robin are committed to the area from which they earn their living, and their efforts on behalf of the region and its people are to be applauded.